If you’re a mobile app development service, you must know what solutions your buyers are mostly looking at. This involves knowing your client obligations and bringing in technology to conquer these challenges. Also, it is imperative for businesses irrespective of the industries of their origin to understand the changing technologies and how to remain familiar with these updates.
Mobile apps are optimizing promotional tactics with great benefits for businesses that have adopted their powerful features already. However, still many services lack a solid app to accentuate their offerings further. In fact, when it comes to long-term benefits, investing in rewarding mobile marketing strategies does make sense.
It is found that an average consumer spends about 89% of time in mobile apps, with a mere 11% looking at mobile web.
Consumer behavior is quickly transitioning from mobile-friendly websites to integrated apps that offer more seamless delivery of a horde of benefits. Custom development of apps for businesses expands the functionalities of your products and services which are normally outside of the consumer’s reachability when using web on mobile.
As a creative solutions partner to these businesses, you can present them with cost-effective apps that differentiates your sales techniques from other developers out there. Sell your clients apps that will work for them, especially when it comes to smaller marketing budgets. In this context, they are more likely to ask you why they should invest into another channel and how a custom app developed for their service will be beneficial?
How to promote your mobile marketing experience through app sales?
- Reach out to clients through LinkedIn
LinkedIn is a better choice as 80% of B2B leads come from the platform.
Though there is less traffic on LinkedIn, users are more likely to listen about your offerings than they would on other social marketing channels. In fact, when geared towards promotional campaigns, the social platform can even generate more leads than the website of a company.
If you’re looking to sell products to businesses – in this case you’d be selling the custom app to your consumers – then LinkedIn is a far better opportunity for you to generate massive leads. Your goal with LinkedIn should always be lead-centric that’s why you should recognize the ideal connects. Once you do, always try to engage with your connections to help you to convert them into customers.
- Research your market thoroughly
Mobile app development begins with a basic market research to understand what the business challenges are and how the app that you develop for them could make it better. Also, you could sell similar apps to other potential businesses out there that are facing the same conditions. Hence, you could just build one-time, but cash on it for years. Always develop your app after gaining proper market insight only.
- Compose unique copies for each marketing medium
92% of businesses say social channels are their best selling point.
There are various moving parts to promotional successes. For social channels you will at first need to know at what frequency to post, how to measure the ROI efforts, and most importantly what copy to post to each of these platforms.
Content drives the social media and every other marketing channel – that goes without saying. Without having a distinct content ready for your social channels your efforts won’t be a success. You can publish both original and curated content on the social media. Use a variety of headlines to push your feed.
Also, use the same strategy in your email, videos, presentations, and phone scripts.
- Cite competitor app results
If you can show your prospective clients the opportunity that will come with app usage you’re already a steps ahead in your sales techniques. Remember to do your planning though – research upon the client’s market history, how they performed, how their app using competitors fared, and what sales and buyer engagement did they miss out. You could even read their blog or subscribe to the newsletter. Project the benefits of consumer-centric apps in the mobile market. Make sure you let them know that they too can up their sales game by adopting these features.
- Show an imagery road map
When a visual showcase that forecasts benefits is presented to your clients it makes an effective impression. Also, you should have a demo mobile app for the business ready with you. When clients can see their service features and benefits offers to mobile app users, they will be more convinced to opt for your custom app creation abilities.
Show potential clients how their buyers would interest with their feature laden app in terms of user experience, ROI outcome, feedbacks and reviews, social sharing, and more.
- Prepare customer case studies
People react greatly to familiarity. Choose to tailor your use cases by industry or company size. By opting to go with smart content for your app services you can show to your targeted customer how they can succeed from using these feature-rich services. You could have a dedicated blog section to put up these comprehensive use cases that can be identified by the relevant industry. The best part of using client success stories to promote your sales distribution is to create these actionable videos, which is a better and more powerful means to communicate your value proposition.
Use targeted use cases on your website’s landing page, social network, email campaigns, newsletters, and even email signatures! Equip your app sales team with powerful use cases. It is a great way to show prospective buyers how other businesses got successful from using your products and services.
- Know your buyers: Use a CRM
All your customer related data is stored in a CRM, which means that you can funnel them down to ensure that you will be able to do better business with your clients. You must have a good CRM in place to collect and organize actionable client data to ensure that you improve upon your working relationship. It also automates every-day tasks, which is important to keep that sales satisfaction. Your app design and development company may have just committed a list of benefits to the buyer. Do you have a good CRM that will perform these small inclusive tasks to make sure all processes go on in an orderly manner?
Good CRMs will store information in one place, so you can personalize your dashboard to make your reporting data effective and resourceful. This way you can keep your customers happy, which is the most important part of your business.
- 8. Organize and plan your meetings
One of the very crucial sales techniques is to plan your meetings. Find your meeting and event planning software such as Calendly that will help you to make the checklist of your next meeting date. When you walk into a room for your app presentation you should be more efficient and productive than ever. To help you prepare properly, you can choose to let quality meeting planners do the organizing while you get ready for that next important presentation day to seal a profitable deal.
By now you may have got some good insights into how to effectively work on your app development and sell them to potential businesses. There are two fronts that you have to work upon – the development and the sales. If you can put things in the right direction, then it will not take much time to get your apps to sell to your targeted industry influencers. In fact, in this way you can make more sales than you would have ever thought. Planning your app marketing and sales strategy is a much important to developing the app itself!
